A family flower shop since 1971
Nelly's Flower Shop has been the neighborhood's trusted florist since 1971, right in the heart of South Williamsburg on Broadway. Family-owned across two generations and today run by Nelly's daughters, we've stayed proudly independent from the big franchise flower companies.
That means when you order from Nelly's, a real Brooklyn florist hand-designs your arrangement and we hand-deliver it — no pre-boxed kits, no assembly line. Fresh flowers sourced from around the world, a shop full of house plants, and the kind of personal touch that's kept the neighborhood coming back for over fifty years.
What we do
Also for businesses: recurring arrangements and floral collaborations. Call and tell us what you have in mind — we'll design around your occasion and your budget.
Call to order · same-day deliveryHours
- Monday – Sunday9:30 AM – 7:30 PM
Open seven days a week. Hours are extended during the holiday months — call ahead around major holidays.
What customers say
★★★★★"Such a cute and friendly local plant shop. They have cut flowers, house plants, succulents, outdoor plants, soil and pots." — Verified customer review
★★★★★"Katyna and team are the best! Super helpful and friendly folks here — got a customer for the long run!" — Verified customer review
★★★★★"Nice selection of plants, including cactus, and the prices looked better than a lot of places in Brooklyn." — Verified customer review